CREATIVE BRIEF

 
 
PROJECT DETAILS
Who is owning this project?
Due Date
Due Date
Deliverable
Final Deliverables
PROJECT SCOPE
Give a brief summary of the project, and what the deliverable looks like.
What is the main message the viewer should walk away with?
What is the voice of the brand? Is this project in-line with that voice or a different voice?
Need-to-know notes regarding scope
PRODUCTION DETAILS
How many hours/days have been budgeted for this project?
How many hours were budgeted for editing?
NARRATIVE TOOLS
Story Motor
What will drive the story or message forward?
Links to photos, videos, brands, etc
Current Script
Organized Shot List